What started as an apparel assignment with Project 100, an organization dedicated to electing 100 progressive women to Congress by 2020, quickly grew into rebuilding their brand from scratch. We created their identity, developed their tone, crafted their tagline and solidified their positioning. Then came a custom line of apparel, followed by a social campaign designed to launch their platform, raise funds and unify the voices of their supporters. #UnitedWeRoar